Why Whey Protein?

Love CrossFit? Love Soul Cycle? Love a killer hike? Then you should love whey protein!

Consuming whey protein is a convenient way to add 25-50 grams of protein on top of your daily intake. Numerous studies have proven that it can help increase strength, gain muscle and lose significant amounts of body fat. By consuming whey protein before or after your workout, you can raise the number of amino acids available in your body for the muscle growth process, also known as muscle protein synthesis.

What is whey protein?

Whey protein is a mixture of proteins isolated from whey. Whey is the liquid part of milk that separates during cheese production.

We have selected to use whey protein in our Imagine That! Frozen Protein Pops for the following four reasons:

  1. Lowers blood pressure and reduces the risk of cardiovascular disease
  2. Lowers cholesterol 
  3. Aids with weight loss
  4. Reduces hunger 

Why not pea protein?

Pea protein is a popular vegan protein option, but it doesn't stack up when compared to whey protein. Whey protein has a better nutritional profile, and it's the more effective choice for weight loss, fat burning, and muscle building. Whey protein is rich in calcium and potassium, two nutrients that will enhance bone growth. Whey protein is easier for your body to break down which provides you with natural energy.  

We're going big in the life so we work hard to fuel our bodies with the tastiest and healthiest foods. That's why Imagine That! Frozen Protein Pops are made with whey protein isolate.